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RunBright

One operating system for the leads, customers, conversations, jobs, payments, and follow-through that keep a service business moving.

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Automated lead nurture

Give Every Eligible Lead A Defined Follow-Up Path.

Configure permission-aware follow-up steps, stop conditions, ownership, and logs around the lead process your team approves.

  • Guided setup
  • Connected customer record
  • Readiness shown before launch
See The WorkflowView Pricing
Illustrative product workflow
Pipeline: Hot Leads
$12,500
JD
John Doe
Follow-up email sent automatically
Sent
SS
Sarah Smith
Call scheduled for tomorrow 2pm
Scheduled
MJ
Mike Johnson
Replied: "Yes, I'm interested!"
Replied
Repeat-Business Research

The Customer Relationship Does Not End At Payment.

Consistent follow-up, clear communication, and a strong service experience create the conditions for reviews, referrals, and repeat work.

68%

would hire the same provider again

Past customers are a real growth audience.

73%

would refer after a great experience

Follow-through can compound into new demand.

59%

expect text updates

Consistency builds confidence before and after a job.

Survey of 1,040 US homeowners and household decision-makers.Housecall Pro 2025 Customer Service Report
The Workflow Problem

Where Disconnected Work Creates Risk.

These are operating risks to inspect, not promised losses or fabricated benchmarks.

Follow-up depends on memory

The next step varies by owner, workload, and how visible the lead remains.

Automation ignores a reply

Messages can continue after the customer context has changed.

Failures have no useful log

The team cannot tell which rule, provider, or record needs attention.

Inside The Workflow

What RunBright Handles And Exposes

Product behavior, review states, and dependencies are shown without attaching an unsupported outcome.

TRIGGERS

Start From A Defined CRM Event

Choose the stage or event that makes an eligible lead enter follow-up.

  • Business-scoped trigger
  • Consent conditions
  • Owner visibility
First SMS
"Thanks for reaching out. A team member will review your request."
When eligible
Email with Quote
Detailed proposal sent with pricing breakdown
+ 1 day
Follow-Up SMS
"Just checking in—did you have any questions about the quote?"
+ 3 days
Reply received
The sequence stops when its exit rule is met
+ 5 days
SEQUENCE

Reviewable Follow-Up Steps

Configure timing, channel, copy, and stop conditions before activation.

  • SMS and email steps
  • Waits and conditions
  • Reply-aware stopping
Messages
24h before
Reminder: Your appointment is tomorrow at 2pm. Reply C to confirm or R to reschedule.
Messages
1h before
Almost time! See you in 1 hour. Here's the address: 123 Main St.
Confirmed
now
Customer replied: "C - See you then!"
OPERATIONS

Run History And Error State

See what ran, what stopped, and which record or provider needs attention.

  • Automation logs
  • Failure visibility
  • Pause and edit controls
Automation runsLatest activity
TriggerLast stepStatus
1New estimate leadSMS sentComplete
2Customer repliedSequence stoppedStopped
3Email providerConnection requiredNeeds action
Failed steps show the record and provider that need attention.
Guided Setup

How Automated Follow-Up Becomes Ready For Use

The exact dependencies vary by provider, plan, and business workflow.

1

Map The Workflow

Confirm the customer moment, business owner, expected next step, and exceptions.

2

Connect The Requirements

Complete the relevant account, provider, permission, data, and configuration steps.

3

Review And Test

Approve customer-facing behavior and run one end-to-end test before activation.

Observable Workflow

Automated Follow-Up In The Real Customer Journey

This comparison describes product behavior, not a promised business outcome.

MomentWith RunBrightDisconnected Process
A new lead enters the CRM✓ An enabled automation can begin the configured follow-up pathFollow-up depends on memory
The lead replies✓ The workflow can stop or move according to its rulesMessages continue without context
A step fails✓ The automation log exposes the run and error stateThe owner cannot tell what happened
The business changes its process✓ Templates and builder settings can be updatedThe workflow remains trapped in a separate tool

A new lead enters the CRM

With RunBright
✓ An enabled automation can begin the configured follow-up path
Disconnected Process
Follow-up depends on memory

The lead replies

With RunBright
✓ The workflow can stop or move according to its rules
Disconnected Process
Messages continue without context

A step fails

With RunBright
✓ The automation log exposes the run and error state
Disconnected Process
The owner cannot tell what happened

The business changes its process

With RunBright
✓ Templates and builder settings can be updated
Disconnected Process
The workflow remains trapped in a separate tool
Clear Answers

Questions Before You Decide.

Automated lead nurture is available on RunBright Pro and Scale.

RunBright uses guided beta onboarding. We confirm the business information, channels, provider accounts, permissions, and readiness gates with you instead of handing over an empty account. The exact owner checklist depends on the connections you choose.

Not automatically. The demo maps the workflow you have today, which parts RunBright owns, and which outside providers or accounting, calendar, advertising, and communication connections should remain. The goal is fewer disconnected handoffs, not a forced replacement claim.

RunBright exposes drafts, connection status, readiness requirements, and review steps for actions that affect customers, publishing, messaging, creative, billing, or advertising. Provider actions still depend on the relevant account being connected and ready.

Yes. The operating screens use familiar lists, calendars, conversations, and guided actions. Onboarding focuses on your services and customer workflow; the technical configuration is handled through explicit setup steps and readiness checks.

See The Workflow With Your Own Business.

Bring one real lead source, customer journey, or operating problem to the demo. We will show what RunBright owns, what still needs a provider connection, and which plan fits.

Request Beta Onboarding